Strategic consulting for creative businesses navigating transformation and growth.
At their best, they generate disproportionate value from talent, ideas, and cultural forces; often operating in ways that defy conventional logic. But the very qualities that power creativity can also constrain commercial performance.
As markets accelerate further, legacy structures, informal operating models, and intuition-led strategies increasingly limit scale, resilience, and value creation.
Many creative businesses remain rich in ideas but poor in repeatable returns. For all their creative strength, too many business models no longer perform in ways that support sustainable success, succession, or a sale.
All Kinds of Magic was set up with a simple mission: to change the destiny of creative businesses ready to reinvent, reform, expand or prepare for acquisition.
Claire Corbett is a creative industry leader and strategic consultant, specialising in one central challenge: translating creative ambition into enterprise value.
For over twenty years, she has steered and reshaped agencies, production companies, media groups, and creative studios through uncertainty, rapid growth, market expansion, and strategic reinvention. Her experience spans ownership, executive leadership, and multiple board roles across the creative sector.
Claire helps organisations scale with confidence and capability; converging strategy and creativity with commercial performance.
Her approach combines a love for creative industries with rigour, insight, and honesty, built on a proven track record of improving the fortunes of numerous ambitious entities while preserving what makes them unique.
She works with consultancies, global networks, fearless independents, founder-led studios, and one-person bands; advising creative leaders worldwide on how to turn ideas, talent, and cultural capital into a valuable, high-performing business model.
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Four programmes unlocking strategy, creativity, culture, and commercial performance. They can be delivered through sprint sessions or full programmes, depending on need, urgency, leadership capacity, and available investment.
Redefine your future
Redesign your business model and chart a bold new course.
Transform your business model, refresh services, and energise the organisation. Unlock innovation, align leadership and teams. Create a business that is strategically distinct, future-ready, and unmistakably alive.
Recover, Repair, Revive
Recover from declining fortunes, rebuild strength, and unlock hidden value.
Restore foundations and rebuild confidence through targeted repair. Reset for growth, profitability, efficiency, and team engagement.
Grow with strategic & commercial intent
Chart growth with insight, planning, and commercial intelligence.
Scale confidently, unlocking growth. Identify new markets and size realistic opportunities. Transform ambition into a strategically and commercially informed plan that drives the business.
Unlock value, realise potential
Maximise enterprise value and position your business for investment, sale, or succession.
Turn creative ambition into a compelling, high-value proposition with operational readiness, valuation enhancement, and stakeholder alignment.