Methods & Mastery for Creative Business

Translating Creative Ambition Into Enterprise Value Translating Creative Ambition Into Enterprise Value

Strategic consulting for creative businesses navigating transformation and growth.

Transformation
Restoration
Expansion
Acquisition
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Creative businesses are unique and complex beasts.

At their best, they generate disproportionate value from talent, ideas, and cultural forces; often operating in ways that defy conventional logic. But the very qualities that power creativity can also constrain commercial performance.

As markets accelerate further, legacy structures, informal operating models, and intuition-led strategies increasingly limit scale, resilience, and value creation.

Many creative businesses remain rich in ideas but poor in repeatable returns. For all their creative strength, too many business models no longer perform in ways that support sustainable success, succession, or a sale.

All Kinds of Magic was set up with a simple mission: to change the destiny of creative businesses ready to reinvent, reform, expand or prepare for acquisition.

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Claire Corbett

Managing Consultant

Claire Corbett is a creative industry leader and strategic consultant, specialising in one central challenge: translating creative ambition into enterprise value.

For over twenty years, she has steered and reshaped agencies, production companies, media groups, and creative studios through uncertainty, rapid growth, market expansion, and strategic reinvention. Her experience spans ownership, executive leadership, and multiple board roles across the creative sector.

Claire helps organisations scale with confidence and capability; converging strategy and creativity with commercial performance.

Her approach combines a love for creative industries with rigour, insight, and honesty, built on a proven track record of improving the fortunes of numerous ambitious entities while preserving what makes them unique.

She works with consultancies, global networks, fearless independents, founder-led studios, and one-person bands; advising creative leaders worldwide on how to turn ideas, talent, and cultural capital into a valuable, high-performing business model.

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Claire Corbett

Claire Corbett

Managing Consultant
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Four programmes unlocking strategy, creativity, culture, and commercial performance. They can be delivered through sprint sessions or full programmes, depending on need, urgency, leadership capacity, and available investment.

01

Transformation

Redefine your future

Redesign your business model and chart a bold new course.

Transform your business model, refresh services, and energise the organisation. Unlock innovation, align leadership and teams.  Create a business that is strategically distinct, future-ready, and unmistakably alive.

02

Restoration

Recover, Repair, Revive

Recover from declining fortunes, rebuild strength, and unlock hidden value.

Restore foundations and rebuild confidence through targeted repair. Reset for growth, profitability, efficiency, and team engagement.

03

Expansion

Grow with strategic & commercial intent

Chart growth with insight, planning, and commercial intelligence.

Scale confidently, unlocking growth. Identify new markets and size realistic opportunities. Transform ambition into a strategically and commercially informed plan that drives the business.

04

Acquisition

Unlock value, realise potential

Maximise enterprise value and position your business for investment, sale, or succession.

Turn creative ambition into a compelling, high-value proposition with operational readiness, valuation enhancement, and stakeholder alignment.

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01/08
Ken Robertson CEO and Founder · The Tenth Man
Dublin / London

“I’m reluctant to share this testimonial as it feels like I’m giving away one of the industry’s best kept secrets. After three months working with us, Claire and Sally reengineered our business from the ground up. After six months, we were transformed from a chaotic creative startup into an international marketing and sports entertainment business. Most importantly this was achieved in a way that not only safeguarded our internal culture & unique identity, but strengthened it. They are brave thinkers with unparalleled industry smarts, great craic to be around and an energising force that easily live up to their name.”
Des O’Leary Group Managing Director · Catapult
USA, UK, Ireland, UAE

“All Kinds of Magic have been transformational for Catapult. They looked at every facet of our business, dissected and presented back the good, the bad and the ugly with proposed solutions that were immediately actionable. Their work is truly collaborative which ensures the ownership stays firmly with the commissioner and ultimately is right for the business. Claire and Sally are two of the most impressive people I've ever worked with and we have already seen a huge return on investment. One of the best things we’ve ever done.”
Patrick Hickey CEO and Executive Chairman · Rothco (Accenture Interactive)
Dublin

“Claire helped Rothco grow from 40 strong to over 100. She helped negotiate some of the strongest contracts that we have in Rothco. She drove many of the financial rigour that we operate with. She managed to turn mountains into molehills, she took the heat out of blazing fires and calmed many waters. Her ability to make work is second to none. Her protection of her team and her clients is unrelenting. If you don’t know Claire Corbett, you need to know this; When history is told and The Rothco Journey is detailed Claire Corbett will be acknowledged as one of the most influential players to have been here.”
Alan Cox CEO · Core
Dublin

“Claire is a superb practitioner – highly strategic and an exceptionally clear thinker. She is at home in the choppy waters of transformation and has an instinctive feel for what is required to reach the desired outcome. Her commitment to high standards sets Claire apart; she has a real passion for doing great work. The industry needs more people like her.”
Jamie Deasy Co-Founder & MD · FUEL
Dublin

“We’d like to express our sincere thanks to Claire from All Kinds of Magic for the brilliant work she did with FUEL on developing our three-year Group Strategy. Claire’s guidance was invaluable; she brought a clear, thoughtful approach that helped us shape our strategic direction while managing complex transitions within our team. Her expertise and partnership have made a lasting impact, and we’re grateful for her collaborative, hands-on approach throughout this journey.”
Jane Gregory Managing Director · Ogilvy
Dublin

“Claire’s ability to organise businesses around solid commercial objectives and supporting operational structures is superb. Claire worked with us for a six-month period, during which time, she created a rich mix of commercial reporting mechanisms that transformed our approach to business development. Her insight into business operations, her rigorous approach to reporting and analysis, her laser-sharp focus on effective and efficient business operations are invaluable skills to any business.”
Richard Carr Country Lead · Accenture Song
UK / Ireland

“Claire brings a high level of commercial acumen and client knowledge to agency pricing. She has a long and solid track record in helping us deliver on the careful balance between client satisfaction and agency profitability. Besides being a pleasure to work with, Claire thrives on bringing clarity, process and (often underestimated) simplicity to everything she does. I would never recommend her to a competitor.”
Michal Durkan Co-Founder · Nineyards
Dublin

“We had the good fortune to work with Claire both as a client and with us as a consultant. Her professional manner and straight shooting approach has been so valuable to us as a business and for me as a small business owner. Claire has always been available and there for me as a very highly respected advisor. Claire’s advice and knowledge of the creative industry and commercial aptitude was, is and will be a strength to our business for years to come. I could not recommend Claire more highly to bring focus, culture and great energy to any organisation be it large or small.”
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Here’s how to get in touch.